TIMELINE TO CELEBRATE 50 YEARS OF OPEN ERA TENNIS AND PIONEERING HERITAGE
The West Hants Club
As part of the celebrations to mark 50 years since the very first Open Era Tournament, the Lawn Tennis Association (LTA) and The West Hants Club tasked us with installing a striking new timeline in their bar and conference area.
On April 22 1968, the British Hard Court Championships – held at West Hants Club in the seaside town of Bournemouth – became the first of 12 Open tournaments for the year sanctioned by the then International Lawn Tennis Federation (ILTF). The tournament marked the birth of modern-day professional tennis and led to today’s multi-million dollar global industry defined by Grand Slam events and superstar athletes.
The LTA celebrated their pioneering role and legacy in the forming of professional tennis by welcoming Tim Henman, players from the first Open Era tournament in 1968 including Sue Mappin, Frances McLennan, John Clifton and John Paish and future stars of British Tennis to an event held on 29 April 2018. This is where the grand unveiling of the new timeline installation, tracking the 50 year period, took place.