27 Feb Blog #009: Why you should brand your vehicles
If you’re looking for a way to stand out from the competition without busting your budget, vehicle wraps are a very effective way to do this.
Vehicle branding benefits
Stats show that the cost per 100 impressions for van branding can be as low as just 4p. Compared to a direct mail campaign which comes in at £1.95 per 100 flyers, makes it a far more cost-effective form of promotion. Vehicle wraps can work for you all day, every day and so that investment, spread out over time is far more manageable compared to other forms of media – and it lasts up to five years.
Furthermore, latest reports from Department of Transport (2017) have revealed that there are 37.3 million registered vehicles on the road in the UK and this number continues to rise. That’s a lot of potential customers you could be reaching. The average driver spends the equivalent of one month every year behind the wheel and in a busy area, your wrapped vehicle can be seen by over 3000 people per hour (3M). So, the potential for your wrapped vehicle to catch the eye of a future customer is pretty high and with 91% of vehicle users noticing advertising on trucks (American Trucking Association), a branded vehicle is a promotion opportunity you don’t want to miss.
If that hasn’t convinced you, here are some more stats on why vehicle wraps are the great unsung hero in business advertising:
- Strategic and creative versatility-vehicle wraps can be used for long-term advertising or short-term product or event promotions-plus, you control the style (full or partial wrap), the design, and when wraps are updated or replaced
- Local targeting-By driving and parking a wrapped vehicle within your local service area, you can dramatically increase awareness amongst potential customers
- Brand consistency-wraps unify a campaign’s look and feel because they incorporate the same branding elements from your other marketing channels
- There are also some non-marketing benefits which include preserving vehicle resale value by protecting paint from weather damage and use of reflective vinyl makes a vehicle more noticeable and therefore could reduce night time collisions by around 40%
Are vehicle wraps the right approach for my business?
The versatility of vinyl wraps when produced with the help and expertise of a creative services provider, mean that it is ideal for any business, whether in the retail sector, restaurant business or professional services including real estate firms, attorneys and other service professionals. In short, yes, vehicle wraps are right for any business.
With a little imagination and inventiveness, a vinyl wrap can be a great way to make an impact. Here are some great examples to spark some creative inspiration.