Blog #010: Eye catching office external signage

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In a world where first impressions count, it’s important that you put as much thought into how your office exterior looks as you do with the interior.

As ever, consistent branding is the key here. Whether your brand is bold and colourful, or you prefer a more minimal style, eye catching external signage can help you to stand out the minute a customer arrives.

Think of signage as a salesperson – they draw attention to the fact that your business is there and differentiates it from other businesses in the same location.

There is also the marketing function that it provides. For example, the presence of a logo will reinforce the brand, as will the use of any other elements of your visual identity. Just like vehicle wraps, your external signage is always visible and has a much lower cost-per-thousand (the cost of reaching a thousand potential customers) so it’s important that you consider how it looks.

Work with a design team and they can help ensure signage is both on brand and has the impact you want to achieve. They will also be able to advise on the materials that work best to create the look and feel you have in mind.

Take a look these original external office signs for some ideas on how you can transform and ENLIVEN your own signage.

If this has inspired you to ENLIVEN your own external office signage, give us a call on 01202 026867 or get in touch via the contact page with your requirements and we can discuss your project.